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Hand Lettering & Concept

This was a personal project in order to show my versatility as a designer in hand lettering and ability to sketch concepts. The idea behind this campaign concept is that we can pair our favorite summer locations in Ontario with our favorite beverage ie: “Wine + Beach = Perfect Combination“. In the first piece you will see an example of one of the finished pieces—following that are samples of the illustrated concept options for the campaign as well as the hand lettering.

Design, hand lettering, photography & illustrations done by me.